{"id":20488,"date":"2021-04-30T15:31:07","date_gmt":"2021-04-30T10:01:07","guid":{"rendered":"https:\/\/plyinsight.com\/?p=20488"},"modified":"2021-05-22T11:05:49","modified_gmt":"2021-05-22T05:35:49","slug":"amjad-naqvi","status":"publish","type":"post","link":"https:\/\/plyinsight.com\/hi\/amjad-naqvi\/","title":{"rendered":"Amjad Naqvi"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20490 alignleft\" src=\"https:\/\/plyinsight.com\/wp-content\/uploads\/2021\/04\/amjad.png\" alt=\"\" width=\"106\" height=\"289\" srcset=\"https:\/\/plyinsight.com\/wp-content\/uploads\/2021\/04\/amjad.png 678w, https:\/\/plyinsight.com\/wp-content\/uploads\/2021\/04\/amjad-110x300.png 110w, https:\/\/plyinsight.com\/wp-content\/uploads\/2021\/04\/amjad-375x1024.png 375w, https:\/\/plyinsight.com\/wp-content\/uploads\/2021\/04\/amjad-563x1536.png 563w\" sizes=\"auto, (max-width: 106px) 100vw, 106px\" \/><em><span style=\"color: #800000;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20494 alignleft\" src=\"https:\/\/plyinsight.com\/wp-content\/uploads\/2021\/04\/sdfsfd.png\" alt=\"\" width=\"218\" height=\"285\" srcset=\"https:\/\/plyinsight.com\/wp-content\/uploads\/2021\/04\/sdfsfd.png 1291w, https:\/\/plyinsight.com\/wp-content\/uploads\/2021\/04\/sdfsfd-229x300.png 229w, https:\/\/plyinsight.com\/wp-content\/uploads\/2021\/04\/sdfsfd-782x1024.png 782w, https:\/\/plyinsight.com\/wp-content\/uploads\/2021\/04\/sdfsfd-768x1005.png 768w, https:\/\/plyinsight.com\/wp-content\/uploads\/2021\/04\/sdfsfd-1173x1536.png 1173w, https:\/\/plyinsight.com\/wp-content\/uploads\/2021\/04\/sdfsfd-9x12.png 9w\" sizes=\"auto, (max-width: 218px) 100vw, 218px\" \/>Your experience post covid?<\/strong><\/span><\/em><br \/>\n<em>Most of the companies have focused their eyes on tier II and III cities, logic behind it, was two fold: firstly, there was a huge migration to these cities from metropolitan cities, and after all there were very low intensity of pandemic in these areas. Moreover, consumer demand was kept alive, during these nine months, by these smaller cities and rural India. While the life and businesses were struggling in the metropolitans.<\/em><\/p>\n<hr \/>\n<hr \/>\n<p><span style=\"color: #800000;\"><strong>What was your achievement?<\/strong><\/span><br \/>\n<strong>MDF industry was prosperous during the period. Unprecedented demand enforced the industry to achieve 100 percent capacity utilization. In happier note, more or less, everyone in the industry was successful in covering the production loss of first quarter in the remaining three quarters. By making up the turnover to previous year&#8217;s level.<\/strong><\/p>\n<p><span style=\"color: #800000;\"><strong>Effect on margins due to increase in cost of raw material?<\/strong><\/span><br \/>\nPrices of raw materials are on fire since July 2020. Although there was a massive demand, we couldn&#8217;t do anything good in margins. Whenever the new rate list was enforced, costing reaches to a new high, in the meanwhile. Although, our capacity utilization was at peak, yet our margins are badly effected.<\/p>\n<p><span style=\"color: #800000;\"><strong>Payment recovery?<\/strong><\/span><br \/>\nFinances were disturbed during the lockdown 20:25 percent are yet to be recovered. Business environment was quite positive during the recent months between trading communities. Efforts like mask, sanitizer, social distancing, and vaccinations were applied by the industry to minimize the affect of pandemic and to attract customers. The covid surge across states is certainly worrying the industry. Finance market is again giving signs of strictness. We hope the pandemic would not have any negative impact at this\u2026\u2026\u2026&#8230; Even today we are getting enquires, yet we are monitoring it very closely.<\/p>\n<p><span style=\"color: #800000;\"><strong>Impact of production?<\/strong><\/span><br \/>\nIndustry is reviving from the setback of last year, till now. And now, restrictions, curfews and partial lockdowns in various states amid a continuing surge is cases have plunged manufacturer into despondency. We hope, there is a very elite chance of strict lockdown like past year and very rare chances of migration of workers, there is no planning of production cut in our present agenda.<\/p>\n<p><strong><span style=\"color: #800000;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20496 alignleft\" src=\"https:\/\/plyinsight.com\/wp-content\/uploads\/2021\/04\/Amjad-Naqvi.png\" alt=\"\" width=\"253\" height=\"252\" srcset=\"https:\/\/plyinsight.com\/wp-content\/uploads\/2021\/04\/Amjad-Naqvi.png 301w, https:\/\/plyinsight.com\/wp-content\/uploads\/2021\/04\/Amjad-Naqvi-150x150.png 150w\" sizes=\"auto, (max-width: 253px) 100vw, 253px\" \/>Challenges from plywood and particle board?<\/span><\/strong><br \/>\n<strong>MDF is a very good and strong product in affordable rates and relatively cheaper than plywood. Quality fluctuation in plywood is helping to mdf to grow real fast. Till now, there is very small share of mdf in total Indian panel market. Current trend ensures that mdf will cover 15-20 percent market share in coming years. Particle board has different section of customers. It is mainly used in cheap furniture.<\/strong><\/p>\n<p><strong><span style=\"color: #800000;\">Our production capacity will meet the upcoming demand?<\/span><\/strong><br \/>\nWe are expecting a good demand of mdf incoming years. Production capacity is going to increase as well. Where as established companies are increasing their capacity, few new entrants are also lined up to jump in the race. It will be interesting to see the competition in future in mdf market. After all customers have the honour to get good quality product.<\/p>\n<p><span style=\"color: #800000;\"><strong>What will be your strategy?<\/strong><\/span><br \/>\n<strong>We have experienced the difficult phase in our cycle, be it financial or health. We have already been dealing with such challenges successfully. At present, we are focused for a strong and efficient team to connect with market to associate consumers with our brand. Our long term vision is to deliver fast our product to have a durable business.<\/strong><\/p>\n<hr \/>\n<p><span style=\"color: #800000;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20498 alignleft\" src=\"https:\/\/plyinsight.com\/wp-content\/uploads\/2021\/04\/Amjad-Naqvi2.png\" alt=\"\" width=\"240\" height=\"234\" srcset=\"https:\/\/plyinsight.com\/wp-content\/uploads\/2021\/04\/Amjad-Naqvi2.png 470w, https:\/\/plyinsight.com\/wp-content\/uploads\/2021\/04\/Amjad-Naqvi2-300x292.png 300w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/>\u0915\u094b\u0935\u093f\u0921 \u0915\u0947 \u092c\u093e\u0926 \u0915\u0947 \u0915\u093e\u0930\u094d\u092f\u0915\u093e\u0932 \u0915\u093e \u0905\u0928\u0941\u092d\u0935 \u0915\u0948\u0938\u093e \u0930\u0939\u093e?<\/strong><\/span><br \/>\n\u0905\u0928\u0932\u093e\u0945\u0915 \u0915\u0947 \u0926\u094c\u0930\u093e\u0928 \u0905\u0927\u093f\u0915\u0924\u0930 \u0915\u0902\u092a\u0928\u093f\u092f\u094b\u0902 \u0928\u0947 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\u0939\u092e\u093e\u0930\u0947 \u092c\u094d\u0930\u093e\u0902\u0921 \u0938\u0947 \u091c\u094b\u095c\u0928\u093e \u091a\u093e\u0939\u0924\u0947 \u0939\u0948\u0902\u0964 \u0939\u092e\u093e\u0930\u093e \u0926\u0940\u0930\u094d\u0918\u0915\u093e\u0932\u093f\u0915 \u0932\u0915\u094d\u0937\u094d\u092f \u0924\u0947\u091c\u0940 \u0938\u0947 \u0921\u0940\u0932\u0940\u0935\u0930\u0940 \u0938\u0941\u0928\u093f\u0936\u094d\u091a\u093f\u0924 \u0915\u0930\u0924\u0947 \u0939\u0941\u090f \u091f\u093f\u0915\u093e\u090a \u0915\u093e\u0930\u094b\u092c\u093e\u0930 \u0915\u094b \u0938\u0902\u091a\u093e\u0932\u093f\u0924 \u0915\u0930\u0928\u093e \u0939\u094b\u0917\u093e\u0964<\/strong><\/p>\n<hr \/>\n<blockquote class=\"wp-embedded-content\" data-secret=\"GyJ786hq57\"><p><a href=\"https:\/\/plyinsight.com\/hi\/directory\/\">Directory<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 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