{"id":21380,"date":"2021-06-01T17:37:41","date_gmt":"2021-06-01T12:07:41","guid":{"rendered":"https:\/\/plyinsight.com\/?p=21380"},"modified":"2021-06-02T16:04:08","modified_gmt":"2021-06-02T10:34:08","slug":"rural-india-affected-by-2nd-wave-of-covid-19","status":"publish","type":"post","link":"https:\/\/plyinsight.com\/hi\/rural-india-affected-by-2nd-wave-of-covid-19\/","title":{"rendered":"Rural India Affected by 2nd Wave of Covid-19"},"content":{"rendered":"<p>A year ago, when the first wave of Covid-19 upended lives in India&#8217;s metros and smaller cities, rural India, which was relatively insulated from the impact of the pandemic, came to the rescue of consumer-facing firms.<\/p>\n<p>But the second wave, which is a lot fiercer and secular in nature, has everyone worried.<\/p>\n<p><strong>As the pandemic reaches the rural hinterland, sentiments are turning negative. Consumers are tightening their purse strings and saving for health emergencies. Amid localised lockdowns and a persistent increase in Covid cases, sales have started feeling the heat.<\/strong><\/p>\n<p>The impetus given to rural areas last year, including direct benefit transfers, a higher allocation to the Mahatma Gandhi National Rural Employment Guarantee Scheme, and raising food subsidies, might have to be considered again, said Mehta.<\/p>\n<p>Unfortunately, this wave is going a lot deeper into our country and it&#8217;s very scary\u201d, he said.<\/p>\n<hr \/>\n<h3 style=\"text-align: center;\"><span style=\"color: #800000;\"><strong>\u092e\u0939\u093e\u092e\u093e\u0930\u0940 \u0938\u0947 \u0918\u091f\u0940 \u0917\u094d\u0930\u093e\u092e\u0940\u0923 \u092e\u093e\u0902\u0917<\/strong><\/span><\/h3>\n<hr \/>\n<p>\u0938\u093e\u0932 \u092d\u0930 \u092a\u0939\u0932\u0947 \u091c\u092c \u0915\u094b\u0935\u093f\u0921-19 \u0915\u0940 \u092a\u0939\u0932\u0940 \u0932\u0939\u0930 \u0906\u0908 \u0925\u0940 \u0924\u094b \u0926\u0947\u0936 \u0915\u0947 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But the second wave, which is a lot fiercer and secular in nature, has everyone worried. As the pandemic [&hellip;]<\/p>","protected":false},"author":1,"featured_media":21382,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1221],"tags":[461,1226],"class_list":["post-21380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-may-news-2021","tag-covid-19","tag-rural-india-affected"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rural India Affected by 2nd Wave of Covid-19 - PLY INSIGHT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/plyinsight.com\/hi\/rural-india-affected-by-2nd-wave-of-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"hi_IN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rural India Affected by 2nd Wave of Covid-19 - PLY INSIGHT\" \/>\n<meta property=\"og:description\" content=\"A year ago, when the first wave of Covid-19 upended lives in India&#8217;s metros and smaller cities, rural India, which was relatively insulated from the impact of the pandemic, came to the rescue of consumer-facing firms. 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