{"id":26457,"date":"2022-02-24T11:35:32","date_gmt":"2022-02-24T06:05:32","guid":{"rendered":"https:\/\/plyinsight.com\/?p=26457"},"modified":"2022-02-24T11:35:32","modified_gmt":"2022-02-24T06:05:32","slug":"lack-of-customer-confidence-in-the-property-market","status":"publish","type":"post","link":"https:\/\/plyinsight.com\/hi\/lack-of-customer-confidence-in-the-property-market\/","title":{"rendered":"Lack of Customer Confidence in the Property Market"},"content":{"rendered":"

India’s housing landscape is littered with thousands of stalled housing projects. Stalled or delayed projects spell loss of output and jobs. They also spell grief for homebuyers. Getting these projects through to completion must rank high on the agenda of economic revival.<\/strong><\/p>\n

Stalled housing projects are not strictly a post-Covid phenomenon. These had happened even before Covid struck in early 2020. The problem is not affordability, but a fear psychosis among buyers. Customer confidence has fled in the wake of bad experience with stalled projects, including some high-profile ones.<\/p>\n

Residential housing projects area financed through a mix of equity, debt and advances from customers. Builders need advances in order to earn a decent return on their own investment. However, customers today are reluctant to make advances because they are not sure that the project will go through to completion.<\/p>\n

Customers are willing to pay only for projects that are completed or near completion. In many cities, the price of an apartment appreciates the moment the builder produces an Occupancy certificate, which is proof that the building is ready for occupation. We have a chicken-and-egg situation facing the residential housing sector. The builder needs advances to complete launched projects but the customer won’t pay till the project is completed. The problem needs to be addressed.<\/strong><\/p>\n

A survey in August 2021 by a property consultant-and reported in the papers-showed that 1,73,740 housing units were stalled across six cities (excluding Mumbai). The value locked up in these projects was R140,613 crore. In addition, housing units that had been delayed numbered 4,54,890 with an estimated value of R3,64,802 crore. SWAMIH covers less than 10 per cent of stalled and delayed housing units.<\/p>\n

Customer demand for housing has revived but buyers remain reluctant to pay up significant advances. They are willing to make an exception in favour of builders with strong financial backing (for instance, corporate entities such as L&T, Godrej and Adani). Buyers area confident that, even without significant customer advances, these entities have the financial muscle to complete their projects.<\/p>\n

Bank finance is essential to breathe life into stalled or delayed projects. However, banks are wary of taking exposures to developers at the best of times. They will lend to stalled or delayed projects only if there is some mitigation of risk.<\/strong><\/p>\n

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India’s housing landscape is littered with thousands of stalled housing projects. Stalled or delayed projects spell loss of output and jobs. They also spell grief for homebuyers. Getting these projects through to completion must rank high on the agenda of economic revival. Stalled housing projects are not strictly a post-Covid phenomenon. These had happened even […]<\/p>","protected":false},"author":1,"featured_media":13165,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2149],"tags":[2204,2205,1018,756],"class_list":["post-26457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-february-articles-2022","tag-builder","tag-building","tag-customer","tag-real-estate"],"yoast_head":"\nLack of Customer Confidence in the Property Market - PLY INSIGHT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/plyinsight.com\/hi\/lack-of-customer-confidence-in-the-property-market\/\" \/>\n<meta property=\"og:locale\" content=\"hi_IN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lack of Customer Confidence in the Property Market - PLY INSIGHT\" \/>\n<meta property=\"og:description\" content=\"India’s housing landscape is littered with thousands of stalled housing projects. Stalled or delayed projects spell loss of output and jobs. They also spell grief for homebuyers. Getting these projects through to completion must rank high on the agenda of economic revival. Stalled housing projects are not strictly a post-Covid phenomenon. 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