{"id":43650,"date":"2024-07-15T13:01:18","date_gmt":"2024-07-15T07:31:18","guid":{"rendered":"https:\/\/plyinsight.com\/?p=43650"},"modified":"2024-07-30T10:51:21","modified_gmt":"2024-07-30T05:21:21","slug":"formica-fenix-illuminates-milan-design-week-2024-with-design-duo-double-feature","status":"publish","type":"post","link":"https:\/\/plyinsight.com\/hi\/formica-fenix-illuminates-milan-design-week-2024-with-design-duo-double-feature\/","title":{"rendered":"FORMICA FENIX\u00ae Illuminates Milan Design Week 2024 with &#8216;Design Duo Double Feature&#8217;"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row\"><div class=\"wpb_column column_container col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"color: #000000;\">For Milan Design Week 2024, FENIX\u00ae, in collaboration with Broadview Holding brands Arpa\u00ae, Formica\u00ae, and Homapal\u00ae, is proud to present &#8220;Design Duo Double Feature.&#8221; This innovative project, curated by Federica Sala, will be showcased at FENIX Scenario, ForoBuonaparte 66. Formica&#8217;s participation in this prestigious event reflects its commitment to bringing the latest in design and material innovation to a global stage, with a particular focus on introducing these advancements to its Global audience. Global customers can look forward to discovering new and versatile furnishing solutions that blend creativity with functionality, setting new trends in interior design.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Design Duo Double Feature<\/strong> explores the multipotential of materials and surfaces through the lens of duality. Six pairs of designers were invited to create dual-use furnishing elements by combining FENIX\u00ae materials with other surfaces produced by the group. These unique products will be displayed in a dual indoor and outdoor setup designed by Studioboom, a dynamic duo of architects.<\/span><\/p>\n<p><span style=\"color: #000000;\">Curator <strong>Federica Sala<\/strong> explains, &#8220;I have always been fascinated by how, in architecture and design, creative duos manage to harmonize diverse inputs into single design solutions. To illustrate the exceptional versatility of FENIX\u00ae, we engaged multiple designers to foster lateral thinking, resulting in projects that embody duality in form, function, and transformation.&#8221;<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-43651 aligncenter\" src=\"https:\/\/plyinsight.com\/wp-content\/uploads\/2024\/07\/Formica-2-200x300.jpg\" alt=\"\" width=\"254\" height=\"381\" srcset=\"https:\/\/plyinsight.com\/wp-content\/uploads\/2024\/07\/Formica-2-200x300.jpg 200w, https:\/\/plyinsight.com\/wp-content\/uploads\/2024\/07\/Formica-2-8x12.jpg 8w, https:\/\/plyinsight.com\/wp-content\/uploads\/2024\/07\/Formica-2.jpg 259w\" sizes=\"auto, (max-width: 254px) 100vw, 254px\" \/><\/strong>Selected designers include CARA \\ DAVIDE, DWA Design Studio, MartinelliVenezia, N\u00e6ssi Studio, mist-o, and Zanellato\/Bortotto, who have crafted objects showcasing transformability, mobility, sustainability, and versatility.<\/span><\/p>\n<p><span style=\"color: #000000;\">The exhibition highlights include several noteworthy projects. <strong>1-2 many<\/strong> by studio mist-o features sculptural volumes made from FENIX\u00ae GialloEvora, Azzurro Naxos, and Verde Kitami, highlighting the material&#8217;s versatility through repeated geometric modules. <strong>Ambo<\/strong> by CARA \\ DAVIDE explores modular seating, combining Arpa\u00ae Rosa Shade in K\u00e8r finish with FENIX\u00ae GialloEvora, and featuring TUET Galea surfaces. <strong>Duo<\/strong> by Zanellato\/Bortotto presents a pair of rocking chairs made from FENIX\u00ae Blu Shaba and Formica\u00ae Laminate, designed to maintain balance only when used together, symbolizing the harmony of duality.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Inbetween<\/strong> by N\u00e6ssi Studio is a dual-sided piece of furniture that marks the transition between the exterior and interior of a home, made from FENIX\u00ae RossoAskja and Homapal\u00ae Copper Stratos Diagonal. <strong>Match <\/strong>by Martinelli Venezia interprets the concept of duality through a dining table that transforms into a ping pong table, featuring FENIX\u00ae BiancoMal\u00e9 and Rosso Namib. Finally, <strong>Theia <\/strong>by DWA Design Studio, a floor lamp and storage unit inspired by the Greek goddess of light, combines FENIX\u00ae Viola Orissa with Homapal\u00ae Plex Copper.<\/span><\/p>\n<p><span style=\"color: #000000;\">A brainchild of Studioboom, the installation links indoor and outdoor spaces through a single, specially designed, white three-dimensional geometric shape made in FENIX\u00ae. Developed both upwards and outwards, this sizeable volume weaves in and out of the showroom&#8217;s display windows, guiding the visitor through the exhibition. The architectural and volumetric attire of the installation serves as a backdrop for the creations of the six pairs of designers, effectively highlighting &#8211; thanks in part to the thoughtful use of white &#8211; the colour selection, the powerful colour combinations chosen by the designers, and the variety of tactile properties of the materials.<\/span><\/p>\n<p><a href=\"https:\/\/pioneerpanels.com\/contact\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-42178\" src=\"https:\/\/plyinsight.com\/wp-content\/uploads\/2024\/03\/Pioneer-Panel-2.gif\" alt=\"Pioneer Panel gif\" width=\"1396\" height=\"157\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">\u201cWe wanted to materialise the concept of duality through the interconnection of interior space with the exterior world, using a concept that is typical of modernist architecture,\u201d say the architects of Studioboom. \u201cThe indoor\/outdoor blend allows the visitor to double their perspective and multiply the space they can explore. A single white volume occupies the majority of the FENIX\u00ae showroom defining the exhibition route: a blank canvas that offers a backdrop for the works created by the pairs of designers involved, showcasing the shapes and masterful combinations of colours and textures, finally emerging through the transparent filter of the display windows to stretch out towards the city.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Ajay Khurana, Managing Director of Formica India,<\/strong> comments, &#8220;We are thrilled to be part of Milan Design Week 2024 with our collaboration on &#8216;Design Duo Double Feature.&#8217; This project not only highlights the versatility and innovation of FENIX\u00ae materials but also underscores the power of creative partnerships in pushing the boundaries of design. We look forward to seeing how these dual-use furnishing elements will inspire new approaches to material and surface design.&#8221;<\/span><\/p>\n<p><span style=\"color: #000000;\">During Milan Design Week, FENIX\u00ae will also be featured as a technical partner at the Very Simple: Kitchen showroom inside Convey, located at Via dell&#8217;Aprica 12. This collaboration will showcase a custom-designed kitchen by REdDUO, utilizing FENIX\u00ae materials for the island worktop and display panels. This partnership underlines FENIX\u00ae&#8217;s strong connection with the kitchen design sector, highlighting the brand&#8217;s innovative use of materials in practical applications.<\/span><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>\u00a0<\/strong><strong>\ud83d\udc47 Please Note\u00a0<\/strong><strong>\ud83d\udc47<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>Thank you for reading our article!<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>If you don&#8217;t received industries updates, News &amp; our daily articles<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong>please Whatsapp your Wapp No. or V Card on 8278298592, your number will be added in our broadcasting list.<\/strong><\/span><\/p>\n<hr \/>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row\"><div class=\"wpb_column column_container col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/plyinsight.com\/hi\/placement-wanted\/\" target=\"_blank\" class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1433\" height=\"303\" src=\"https:\/\/plyinsight.com\/wp-content\/uploads\/2022\/12\/Placement-Wanted.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Placement Wanted\" srcset=\"https:\/\/plyinsight.com\/wp-content\/uploads\/2022\/12\/Placement-Wanted.jpg 1433w, https:\/\/plyinsight.com\/wp-content\/uploads\/2022\/12\/Placement-Wanted-300x63.jpg 300w, https:\/\/plyinsight.com\/wp-content\/uploads\/2022\/12\/Placement-Wanted-1024x217.jpg 1024w, https:\/\/plyinsight.com\/wp-content\/uploads\/2022\/12\/Placement-Wanted-768x162.jpg 768w, https:\/\/plyinsight.com\/wp-content\/uploads\/2022\/12\/Placement-Wanted-18x4.jpg 18w, https:\/\/plyinsight.com\/wp-content\/uploads\/2022\/12\/Placement-Wanted-600x127.jpg 600w\" sizes=\"auto, (max-width: 1433px) 100vw, 1433px\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row\"><div class=\"wpb_column column_container col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<html>\n<head>\n<\/head>\n<body>\n  <marquee behavior=\"scrolling\" direction=\"left\" scrollamount=\"3\" seamless>\n    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/plyinsight.com\/wp-content\/uploads\/2022\/10\/Logos-2.png\" width=\"800\" height=\"600\" alt=\"Natural\" \/>\n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/plyinsight.com\/wp-content\/uploads\/2022\/10\/Logos-2.png\" width=\"800\" height=\"600\" alt=\"Natural\" \/>\n  <\/marquee>\n<\/body>\n<\/html>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"For Milan Design Week 2024, FENIX\u00ae, in collaboration with Broadview Holding brands Arpa\u00ae, Formica\u00ae, and Homapal\u00ae, is proud to present \"Design Duo Double Feature.\" This innovative project, curated by Federica Sala, will be showcased at FENIX Scenario, ForoBuonaparte 66. Formica's participation in this prestigious event reflects its commitment to bringing the latest in design and [...]","protected":false},"author":1,"featured_media":43652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7646],"tags":[7860,7858,7857,5087,7859,7856,7862,7861],"class_list":["post-43650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-july-news-2024","tag-ambo-by-cara","tag-design-duo-double-feature","tag-design-week-2024","tag-designers","tag-fenix-scenario","tag-formica-fenix","tag-kitchen-sector","tag-studioboom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FORMICA FENIX\u00ae Illuminates Milan Design Week 2024 with &#039;Design Duo Double Feature&#039; - PLY INSIGHT<\/title>\n<meta name=\"description\" content=\"Design Duo Double Feature explores the multipotential of materials and surfaces through the lens of duality\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/plyinsight.com\/hi\/formica-fenix-illuminates-milan-design-week-2024-with-design-duo-double-feature\/\" \/>\n<meta property=\"og:locale\" content=\"hi_IN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FORMICA FENIX\u00ae Illuminates Milan Design Week 2024 with &#039;Design Duo Double Feature&#039; - 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