{"id":49669,"date":"2025-08-08T15:43:58","date_gmt":"2025-08-08T10:13:58","guid":{"rendered":"https:\/\/plyinsight.com\/?p=49669"},"modified":"2025-09-02T10:30:44","modified_gmt":"2025-09-02T05:00:44","slug":"action-tesa-super30-csr-initiative-we-drive-change","status":"publish","type":"post","link":"https:\/\/plyinsight.com\/hi\/action-tesa-super30-csr-initiative-we-drive-change\/","title":{"rendered":"Action Tesa \u201cSUPER30\u201d CSR Initiative WE DRIVE CHANGE"},"content":{"rendered":"
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An Inspiring Transformation in India’s Furniture Industry<\/strong><\/span><\/p>\n

Over the past decade, India’s furniture industry has been transforming with a joyful shift. Traditional solid wood is giving way to modern, sustainable options like HDHMR, MDF, and Boilo. Homes are now furnished with sleek, modular, ready-to-install designs crafted using advanced tools and factory precision. This progress has brought convenience and style to millions, but it has also revealed a gap that needs urgent attention.<\/span><\/p>\n

The Fading Legacy of Skilled Carpenters<\/strong><\/span><\/p>\n

As modern tools and mass production reshaped the industry, the skilled artisans who once defined carpentry began to fade away. Families with generations of woodworking expertise found themselves disconnected from the trade. Without structured training, clear job opportunities, or financial stability, many young artisans abandoned their craft, putting India’s rich carpentry heritage at risk. This loss was felt by the industry, prompting a call for a solution.<\/span><\/p>\n

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Action TESA Vision: Bridging the Gap<\/strong><\/span><\/p>\n

Determined to preserve this legacy, Action TESA, India’s leading wood panel brand, stepped forward with a bold plan. Renowned for revolutionising the market with innovative products like HDHMR and Boilo, the company turned its focus to the artisans\u2014the skilled hands behind every piece of furniture. Through their heartfelt CSR initiative, \u201cSuper30,\u201d Action TESA partnered with the MSME Technology Centre in Sitarganj to create India’s first industry-integrated skill development program for wood panel processing. This initiative aimed to empower budding carpenters and their families and align their skills with the industry’s modern needs.<\/span><\/p>\n

The \u201cWood Panel Processing Technique (WPPT)\u201dAcademy: A Pathway to Success<\/strong><\/span><\/p>\n

After two years of careful research and planning, Action TESA launched the Wood Panel Processing Technique (WPPT)\u201d Certificate Course. Guided by the uplifting motto \u201cHunar Badhao, Tarakki Paao\u201d (Grow Your Skills, Find Success), this free, three-month program welcomed youth, many from artisan families, with a minimum 8th-grade education. The training was designed to prepare them for the future, covering:<\/span><\/p>\n

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