Menace of Fake branding and it’s solutions

Do you face – Menace of Fake branding of your products?

Initially we used to, but now this issue has been resolved from our end. Century Ply products now hasa unique QR code embedded in them, scanning of which provides relevant details supporting, basis which the consumers can understand if they are buying genuine CenturyPly product or not. To scan the QR code, consumers will have to install ‘Century Promise’ for availing data on the said product’s authenticity along with accessing the e-guarantee certificate for the same.

How do you manage it?

A). Before Sale

Unique code is printed on each and every plywood of centuryply. No plywood is despatched without QR code. These QR code are unique to centuryply and are not repeated, Each QR code is also embedded with useful data like Brand Name, size thickness and Factory name

B). After Sale

Ideally, we suggest our customers to download the ‘Century Promise’ app before buying any of our products. It’s much easier to scan the QR code that is instilled in each of CenturyPly’s products, which will give out relevant details as a proof of if at all the product is original also download e- warranty certificate. This way, our loyal customers will know if they are buying genuine products from the brand.

What is the quantum of Fake branding in India in respect of Plywood & Other Wood Based Products?

It’s sad how counterfeiting has become a formidable issue across the globe. And what’s sadder is that India has subsequently fallen prey to this, having been constantly challenged by the virtual forgery. While mostly every other industry somewhere has been hampered by this, the Plywood sector has had a massive suffering. It’s said to have the highest cases of counterfeit in India and is denoted by the Consumer Forum of India.

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