Century Plyboards commissions highly automated PVC/WPC products manufacturing plant in AP

Century Plyboards, India’s largest manufacturer of wood panel and decorative industry, heralded the commencement of commercial dispatch of PVC & WPC Products from its recently inaugurated 100% subsidiary Century Panels Limited at Badvel, YSR Kadapa district in Andhra Pradesh. With this milestone, thecompany expects agrowth of 50-60% from this product category.

The growth of PVC products is highly impeccable and versatile and is used in a wide variety of applications ranging from furniture, door, door frames, ceilings, exterior cladding, wall panels etc. The versatility of PVC makes it highly attractive to various industries hence the mass demand for this product is growing at large. Not only that, but the mentioned product is also relatively inexpensive compared to other traditional materials adding much to its benefits. Additionally, PVC is known for its durability and 100 % water and termite-proof qualities making the segment grow at CAGR of over 25%.

YSR Kadapa district, the potential agro-industry hub of Andhra Pradesh is now under the light of development because of CenturyPly’s new initiative. With an allocated investment of Rs. 1000 crores for the 100-acre greenfield project, the brand instituted the laminate, MDF, and PVC unit in Andhra Pradesh on the 23rd of December 2023. While the first phase of operational production included 2 large presses of laminates, the production and commercial dispatch of MDFs at the unit has already given a flying start to the second phase which boasts an investment of INR 700 crores, just for MDFs.

Additionally,in the coming 3-5 years, the brand aims to generate direct and indirect employment of 2000+ people in the region of Andhra Pradesh.

While most of CenturyPly’s businesses are growing in double digits, PVC/WPCis poised to grow at a much higher pace due to the lower base and its prominence in the sunrise category. The said category has high distribution and end-use synergy with Centuryply’s core product basket, hence the natural extension of the basket.

The product adheres to the company’s goal of sustainability as PVC is recyclable and reduces environmental impact. Lately, there has been an incessant rise inenvironmental concern wherein the PVC which is highly recyclable product provides the ability to be manufactured using sustainable practices and contributes highly to its attractiveness as a sunrise sector. On the other hand, the PVC-enhanced combination of growing demand and cost-effectiveness makingita highly sunrise sector.

• Production Capacity 15000 tons per Anum
• Product Basket – PVC/WPC Boards, Doors, Door Frames, Wall Panels and Louvres
• Centuryply is planning to becomethe first 100Cr brand in this category

Mr. Keshav Bhajanka, the Executive Director said , “This is a testament to our continued efforts to innovate and expand our product offerings. We are thrilled to witness the first commercial dispatch of PVC materials from our Andhra Pradesh unit .The Andhra Pradesh unit, equipped with the latest technology and machinery, is designed to produce a diverse range of PVC products, including PVC boards, doors, door frames, and other related materials.

This milestone marks a new chapter in Centuryply’s growth journey and as we embark on this journey, we remain committed to our core values of quality, innovation, and sustainability, ensuring that Centuryply continues to set benchmarks in the industry. We extend our gratitude to our team, partners, and customers for their continued support and trust in our brand.” He added.

Speaking on the occasion, Rajendra Shah, Vice President, CenturyPly’s New Edge Product Business said, “Plasticisation of Building material is happening at a rapid pace. We can find the use of PVC everywhere, be it doors, windows, furniture, wall panels, ceiling, flooring, cladding etc. This offers unique opportunity for Centuryply to leverage in strong brand and distribution network and enter into this segment.”

“This is a highly automated state of the plant with minimum manual intervention to ensure high and consistent quality products. We aim to set new benchmarks for quality and innovations to expand the size of the segment. We plan to achieve over 80% capacity utilization within current financial year itself.” he added

For More Information, please contact:

Subhangi Singh / Bidisha Roy

M: 8240542141 / 9674650556

 👇 Please Note 👇

Thank you for reading our article!

If you don’t received industries updates, News & our daily articles

please Whatsapp your Wapp No. or V Card on 8278298592, your number will be added in our broadcasting list.