Century WPC Revolutionizes the Louvers Market in India with Premium Quality Louvers Made from WPC

India, 16th April 2025 – Century, a trailblazer in the Indian home and commercial interior products industry, is proud to share a significant business development that underscores its continued commitment to innovation and market leadership. As part of its strategic initiatives to uplift the Indian market for aesthetic and functional interior and exterior solutions, Century has introduced a premium quality quality product named louvers made from WPC (Wood-Plastic Composite). The product is being launched in the key cities of Delhi and Bangalore, with plans for a nationwide expansion.

CenturyWPC stands out as one of the pioneering national brands in India to tap into the expanding louvers market, presenting a distinctive product line. Unlike traditional interior louvers made from Charcoal or PS, which often fall short in durability and design, CenturyWPC aims to redefine industry standards. By utilizing WPC, a high-quality raw material, their offerings ensure improved strength, durability, and eco-friendliness.

In recent years, louvers have become increasingly popular in both residential and commercial settings throughout India. They have emerged as an essential feature in interior design, finding their way into living rooms, bedrooms, bathrooms, offices, meeting spaces, and cafeterias. Additionally, they are commonly found in restaurants, cafes, shopping malls, hotels, airports, and various other commercial venues. The Indian louver market is currently estimated to be around ₹2000 crores, driven by factors such as urbanization, ongoing development in residential and commercial sectors, and a growing consumer interest in enhancing interior aesthetics.

CenturyWPC’s louvers come with several distinguishing features that set them apart from other products in the market. This includes qualities such as their superior material, enhanced finish, robust performance, long-term assurance and aesthetic appeal that offers aesthetic solutions for both interior and exterior spaces.  These are manufactured in their state-of-the-art facility in Badvel, Andhra Pradesh, with an additional investment of ₹5 crores in their existing PVC manufacturing unit. The manufacturing process follows rigorous quality control measures to ensure that only flawless products are sent to market, further ensuring customer satisfaction. And with an increased focus on sustainability and superior craftsmanship, CenturyWPC aims to deliver a product that not only meets the highest standards of quality but also provides long-term value to architects, interior designers, and end customers.

About CenturyPly

Century Plyboards (India) Ltd. (CPIL), the first ISO 9002 Company in India for plywood and veneer, started its operations in 1986; CPIL also received ISO 14001 Certification in 2004. The company was formed by Shri Sajjan Bhajanka and Shri Sanjay Agarwal.  In a very short span, it has established itself as the market leader in this sector. CPIL has its manufacturing units at Kolkata, Chennai, Guwahati, Karnal, Kandla, Hoshiarpur. CPIL today manufactures the entire range of Plywood (commercial, marine, shuttering), Laminates, Veneers, Doors, MDF, Prelam, Fibre Cement Boards, PVC, Exterior Grade Laminates. ‘Construction World’, one of the most definitive business journals, has adjudged it as, “the Fastest Growing Company with the Highest Turnover” five times, for the years 2003, 2005, 2006, 2007 and 2008. It has featured in the Super Brands India Top 500 in 2015, and the top 100 list published by Dunn & Bradstreet for 2014-’15. The brand is synonymous with quality and has a history of customer focus and innovation, starting with Borer Termite Proof Plywood, Boiling Water Proof to the recent nano technology based properties like Virokill, best Firewall Technology or an QR code application to test if its products are genuine, the company is well poised to grow in the branded wood panel and decorative business

Contact Information:

Tanima Das / Bidisha Roy

tanima.das@mslgroup.com / bidisha.roy1@mslgroup.com   Tel: 83368 32423 / 9674650556