Marks Carpenters’ Day with ‘TESA Salaam’ and Nationwide Mega Meets

Nationwide Mega Meets by Action TESA to Celebrate the Artistry of India’s Carpenters

Action TESA, one of India’s largest manufacturers of Engineered Panel Products like MDF/HDHMR/Boilo & Particle Boards in India and a leader in the wood panel industry, proudly commemorates Carpenters’ Day with a series of nationwide celebrations. This day is dedicated to recognizing the invaluable contributions of carpenters, whose craftsmanship brings both beauty and functionality to countless homes and businesses across the country. By organizing this annual event, Action TESA highlights the critical role these skilled artisans play in shaping the woodwork industry.

As part of this celebration, Action TESA has organized Mega Meets across 30 key locations in India. These gatherings serve as a platform for recognizing carpenters’ artistry while fostering an environment where they can learn about emerging technologies and innovative design techniques.

This initiative is in line with Action TESA’s brand philosophy, KOI NAHI AISA, which emphasizes unmatched quality and excellence. For over a decade, the company has worked closely with carpenters through these meet ups, providing them with valuable insights and training, further strengthening their bond with the brand and the woodwork industry as a whole.

Mr. Ajay Aggarwal, Managing Director, Action TESA, expressed his deep admiration for the carpenters, stating “This annual event is a long-held dream come true. He emphasized that carpenters are the backbone of the engineered wood industry, and their skills and creativity should be celebrated on a grand scale.” Mr. Aggarwal further revealed that he is exploring new ways to make Carpenters’ Day even more meaningful, with plans to expand the celebrations in future years. His vision is to turn Carpenters’ Day into a widely recognized festival that celebrates not only the craft but the vital contribution of carpenters to the industry and society at large.

Adding to the significance of this year’s event, Action TESA is launching its newest tribute, a video titled ‘TESA Salaam’. This heartfelt video celebrates the dedication and creativity of carpenters, who are often the unsung heroes behind every beautifully crafted space. The video highlights the essential role these craftsmen play in shaping interiors and creating functional living spaces, emphasizing their indispensable contributions to the industry. Soon, this video will also be available in various regional languages, ensuring that its message of gratitude reaches carpenters across the country.

The concept of ‘Salaam’, meaning a gesture of respect, reflects Action TESA’s sincere appreciation for carpenters’ contributions. The ‘TESA Salaam’ initiative seeks to elevate the status of carpenters and bring recognition to their hard work and craftsmanship, making their role in the industry more visible and valued.

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