Significant impact of Fake Branding in Market

Being the most experienced plywood player with 67+ years of experience, Duroply has been working together with various stakeholders to contain this problem. Abhishek Chitlangia underlined in this article the significance of cooperation among business leaders, government officials, and consumer advocacy organizations to put into practice practical solutions and protect the plywood market from fake brands.

How do the significant effects of fake branding on plywood impact the larger market?

The substantial consequences of counterfeit branding on plywood influence consumer confidence, market demand, competitiveness, supply chain integrity, environmental sustainability, etc. among other aspects of the broader industry.

To mitigate these effects and to protect the integrity and sustainability of the market, industry players, authorities, and consumers must work together to prevent the trade in fake plywood.

Let us look at this issue from various angles:

1. Consumer Confidence and Safety: Fake branding of plywood can undermine consumer confidence in the market. Consumers may unknowingly purchase substandard or potentially unsafe plywood products, leading to concerns about the reliability and safety of all plywood brands. This can damage the reputation of legitimate plywood manufacturers and distributors.
2. Quality Control Concerns: Counterfeit plywood may not meet the quality standards and specifications of genuine products. This can lead to issues such as poor structural integrity, increased susceptibility to rot or infestation, and shorter lifespan of finished products. As a result, consumers may become hesitant to invest in plywood for construction projects, furniture making, or other applications, affecting the overall demand for plywood in the market.
3. Market Competition: Fake branding can distort market competition by allowing counterfeiters to undercut prices of genuine plywood brands. In the long run, this can hinder the ability to invest in innovation and product development.
4. Supply Chain Integrity: The prevalence of fake branding in the plywood market can raise concerns about the integrity of the supply chain. Manufacturers, distributors, and retailers need to implement stricter measures to verify the authenticity of plywood products. This will increase operational costs and complexity, hurting the overall efficiency of the plywood market.
5. Environmental Impact: Counterfeit plywood likely does not adhere to environmental regulations and sustainability standards governing the forestry and timber industry. This contributes to deforestation, chemical emissions, and other environmentally harmful practices, exacerbating the negative impact on ecosystems and biodiversity.
6. Regulation: Counterfeiting makes it difficult for the government and industry to properly assess and implement regulation. This results in haphazard policy planning and limited support that never achieves the desired benefits.

In summary, the fake branding of plywood can disrupt the plywood market, leading to consumer distrust, quality control issues, unfair competition, legal challenges, supply chain concerns, and environmental consequences. Efforts to address counterfeit plywood trade may require collaboration among industry players and associations, government authorities, and consumer groups, to implement effective solutions to safeguard all stakeholders namely the manufacturers, the consumers, the regulators, supply chain providers, and economy.

Are we vulnerable to counterfeit plywood brands?

Duroply is well regarded for its premium range of plywood, blockboards, doors, and veneers. Several times, we have found people using DURO branded plywood and blockboards that were not sold by us. Sometimes the marking and label is different, so it is easy to catch but often it is very  identical, making it difficult for channel partners and consumers to detect product’s authenticity.

How can we combat counterfeit plywood brands?

Being the most experienced among the leading players, we have taken multiple measures to ensure that our customers buy genuine Duro Products.

1. We apply a QR Code sticker on every product. A customer simply needs to scan the code and check it on our mobile app to determine its authenticity.
2. We have computerized marking with a unique code on all our blockboards and premium products through which we can ensure it is manufactured by DUROply.
3. The unique teak strip used in all our blockboards is a hallmark of our genuineness.
4. Our quality is one of the best in the industry. So anytime something may be circumspect it is best for consumers to approach us on our toll-free number and we are happy to resolve every concern.

What are the pre-sale and post-sale protocols to address counterfeit plywood brands?

Customers should purchase only from the authorized partners and should always ask for an invoice from the channel partner, to ensure authenticity of the product. Customers should visually inspect the product and take measures as mentioned. Finally, costumes should call the company directly if they find anything suspicious.

Have there been instances of counterfeit plywood?

Too many to specifically identify, but we take up the matter with thorough seriousness and address it through appropriate channels as deemed necessary to resolve the situation.

Counterfeit is indeed a serious problem for the plywood sector as interiors made by genuine plywood last generations. We emphasizes the need of teamwork to effectively address it. The effects of false branding go much beyond just negative economic effects; they also have an influence on supply chain integrity, consumer trust, market competitiveness, and environmental sustainability. But thanks to technological advancements and proactive approaches like digital markings, QR code verification, and strict quality controls, businesses like Duroply are at the forefront of ensuring product authenticity and defending customer interests.

Stakeholders must work together to reduce the risks associated with fake brands by following pre- and post-sale procedures and keeping an eye out for instances of counterfeit plywood. This will ensure a more resilient and sustainable plywood market.

 👇 Please Note 👇

Thank you for reading our article!

If you don’t received industries updates, News & our daily articles

please Whatsapp your Wapp No. or V Card on 8278298592, your number will be added in our broadcasting list.