Slow down in market due to low Per Capita Consumption

Experts are of assumption that People are delaying purchases or extending consumption of daily household and personal products and with a large number of people making these small changes, it has led to a slowdown in the overall market.

“Consumers tend to titrate or delay their usage of things, just quite intuitively when they feel the pressure. We have so much headroom to go in terms of moving per capita consumption, our focus really needs to be on that instead of worrying about the big macro indicators and what’s happening outside our control,” an expert said.

“We are certainly seeing a little bit of head wind as far as urban growth is concerned and I do expect it to be temporary.”

A report by NielsenIQ said urban demand increased 2.8% year-on-year in the July-September period, while rural demand grew more than twice as fast at 6%.