New Delhi: In 2024, Action TESA celebrated Carpenters’ Day with the launch of TESA Salaam—a heartfelt initiative that, for the first time, placed the spotlight on carpenters as the true builders of dreams. The response was overwhelming, and the message of gratitude echoed across the country.

Mega Initiatives, Mega Reach, Mega Connect

Carpenters’ Day 2025 created history with:

  • 50+ Mega Meets across the nation
  • 7,500+ carpenters facilitated
  • 18 crore+ digital impressions
  • Extensive media coverage across 250+ leading and regional newspapers and 50+ TV channels

From 50+ Mega Meets to 18 crore digital impressions, Carpenters’ Day 2025 made history!

 

A Nation’s Salute: Carpenters’ Day 2025 with Ajay Devgn

In 2025, the celebration reached new heights. Carpenters’ Day was marked with Mega Meets in 50+ key locations, where thousands of carpenters came together to learn, connect, and celebrate their craft with pride. The most inspiring highlight was the powerful opening by Mr. Ajay Devgn, who saluted carpenters for their unseen yet indispensable role in making our lives better.

WPPT – A High-End Skill Development Program for Carpenters’ Children

This year also marked a milestone with the launch of WPPT – Wood Panel Processing Techniques, a skilling initiative developed in association with MSME. Designed as a three-month course, WPPT equips the children of carpenters with knowledge of modern methods, tools, and technologies in furniture-making.

The program, fully sponsored by Action TESA, is open to 30 carefully selected candidates in each batch. What makes WPPT truly life-changing is not just the skills imparted, but the opportunities it unlocks. Every student from the very first batch received a job offer on the day of convocation itself.

For Action TESA, WPPT is more than a course—it is a meaningful beginning. By helping carpenters’ children gain modern skills today, it lays the foundation for tomorrow’s progress. This is only the start, as Action TESA is already in active discussions with other MSME centers to launch similar courses across every state, ensuring wider access and impact. Alongside WPPT, more initiatives are being planned to safeguard the lives and futures of carpenters and their families.

Reflecting on the occasion, Mr. Ajay Aggarwal, Managing Director, Action TESA, said:

“Carpenters are the backbone of the wood furniture market. Their hands give shape to every dream, and their dedication brings beauty into our lives. With TESA Salaam and WPPT, we are not only honouring their craft but also taking the first steps towards a brighter tomorrow.”

Carpenters’ Day 2025 – From Celebration to Commitment

With Carpenters’ Day 2025, Action TESA has transformed celebration into commitment—ensuring that carpenters, the silent heroes of every home and workspace, continue to rise with dignity, pride, and prosperity.

Action TESA – Koi Nahi Aisa

Action TESA, part of the prestigious Action Group, is India’s leading manufacturer of engineered wood products. With a state-of-the-art facility in Sitarganj, Uttarakhand, the company pioneered Action TESA HDHMR boards in India and developed BOILO—a revolutionary, patented product for extreme applications.

Its wide portfolio includes Particle Boards, Moist Master, Pre-laminated Boards, Acrylic Boards, and other advanced panel solutions. Known for its innovation, sustainability, and uncompromising quality, Action TESA has become a trusted name for architects, interior designers, furniture manufacturers, and a preferred brand for end-users.