Century Laminates Launches new TVC for Lucida – the super glossy range of laminates

Plans to establish its Lucida Laminates synonymous with usage in Kitchens

India, August 2021 : Century Plyboards (India) Ltd, the leading brands in interiors, it back with yet another new communication campaign for all Television, digital and radio channels, for Lucida – its super gloss range of high-gloss laminates.

CenturyPly enjoys a premium reputation and trust among its existing and prospective consumers, and the new TVC campaign reinforces the brand’s commitment to provide high end products in terms of strength, quality and aesthetic in range of its product portfolio. Lucida, the high gloss range of laminates is most reputed for its shine and the durability of its shine over time. In kitchen, laminates gets exposed to heat, smoke, spices, oil and rough usage making this combination of super gloss retaining it over time no matter what is faces, makes Lucida ideal specially for kitchen and for rest of home.

Speaking on the new TVC, Mr.Keshav Bhajanka, Executive Director, Century Ply said, “Lucida is the super glossy range of surface solutions from Century Laminates. This is in high demand among customers mainly due to its quality, dazzling shine, wide range of attractive colours and its ability to retain shine with time. Kitchen is a place where furniture surfaces are subject to heat, smearing of food ingredients, finger prints etc. This advertisement campaign conveys the core benefit of shine and retention of shine in a very warm manner, no matter what rough treatments the Lucida surfaces are subject to. The attempt here is to make kitchen surfaces synonymous with Lucida from Century Laminates.”